WARNER BROS TO NEW LINE | LOGO

The assignment was pretty simple. They want  WB logo transform into New Line logo, but there were so many ways we could think of. The challenge was to find the right balance between both logos so that one is not overpowering the other, although they want WB to be the more prominent one. So we took apart the WB logo into pieces and have them form into the New Line logo, while keeping the whole action within WB's environment.

 

DESIGNED AT PICTURE MILL  |  cg: bryan thombs|  art dir: David clayton  |  creative dir: william lebeda