SUPERGIRL | PROMO

Following the resounding successes of the 2017 and 2018 Supergirl promos, the team at @pic_agency and I were once again entrusted with crafting the promotional campaign for the 2019 season. This time, the overarching theme revolved around digital warfare, reflecting the intricate battles within the plot. In our promo, we envisioned digital particles swirling through space, coalescing to form the iconic Supergirl logo, symbolizing the fusion of technology and heroism that defines the series.

On the left, we have the 2017 promo, which holds a special place in my heart. This promo encapsulates a theme of despair, characterized by a somber yet elegant aesthetic. The subdued tones evoke a sense of melancholy while maintaining an air of sophistication.

On the right, we see the 2018 promo, where Supergirl embodies the essence of hope. Here, we opted to infuse the imagery with vibrant tones and heightened saturation, imbuing the visuals with a refreshing energy. This deliberate choice revitalizes the mood, evoking a sense of optimism and renewal.