RESURGENT FILM GROUP | LOGO

Resurgent Film Group, a film production company, sought a logo that paid homage to its Scottish roots, featuring a mountain peak from its homeland. Drawing inspiration from reference photos, I crafted a storyboard to bring the concept to life. Initially, we envisioned starting with a sweeping aerial shot, conveying a sense of vastness and emphasizing the majestic presence of the mountain. However, due to time constraints, we opted for a more focused approach, beginning directly at the mountain and gradually pulling out to reveal the typography. This decision ensured a concise yet impactful introduction, highlighting the significance of the mountain while seamlessly integrating the company's name into the visual narrative.

 

DESIGNED & ART DIRECTED AT PIC  |  creative dir: PAMELA GREEN