MONSTER WEEK | PROMO

The main challenge to promote Animal Planet's Monster Week was to create a show graphic that represents the ferocity of an enraged beast without any display of blood/gore, and not being too specific to one animal. Hence I reflect on being a person who had survived a monster attack by using a typography that is made of ripped fabric as if it's being mauled. In this case, the bigger the graphic, the better.

 

DESIGNED AT DISCOVERY AGENCY  |  Art dir: Brett Krauss