LANDMARK THEATRE | LOGO

Inspired by an architecture that was designed to interact with the sun. As the sun rises in the morning, it enters from one side of the room. We see the light moves in conjunction with the position of the sun depending the time of the day. As it hits a certain corner, it became clear that the room is actually the Landmark Theatre logo.

 

ART DIRECTED AND DESIGNED AT YU+CO  |  CG: kamal hatami|  Creative Dir: garson yu