DISCOVERY ATLAS VR | SHOW OPEN

Creating Discovery Atlas for VR posed a unique challenge: designing within a 360˚ space while guiding viewers to focus on key elements, such as the show's logo. To address this challenge, we implemented strategic visual cues and directional cues to direct viewers' attention where we wanted it. Through careful placement of captivating imagery and subtle movements, we guided viewers' gaze toward the central focal point—the Discovery Atlas logo. This ensured that even within the immersive VR environment, viewers would be drawn to the logo, reinforcing the show's branding and purpose. By seamlessly integrating design elements with viewer guidance, we created a compelling VR experience that effectively showcased the essence of Discovery Atlas while leveraging the capabilities of VR technology.

 

DESIGNED AND ILLUSTRATED AT DISCOVERY AGENCY  |  art dir: brett krauss