CMA AWARDS | SHOW PACKAGE

Designing a promo for the CMA Awards on ABC was a nostalgic journey for me, having grown up listening to country music, thanks to my dad. The CMA Awards' distinctive ARC shape, used for their logo and trophy, served as the inspiration for the 2017 promo. I wanted to pay homage to this iconic shape by incorporating it into a design device, creating a versatile toolkit or package. Given that the CMA Awards is one of ABC's premier events, sophistication and primetime appeal were paramount. Collaborating with @spillt, we crafted a visually stunning promo that captured the essence of the CMA Awards while maintaining the sophistication befitting a primetime show on ABC.